Branding, Logo Development, Website Design, App Design, Catalogue
A fitness app and lifestyle brand for college-age women
The Angelbeast logo represents strength. The brand is focused on encouraging youth that no matter their in adversity, they can achieve any goal they set as long as they take the necessary steps to achieve it. It was important to represent the underdog or "little guy" in the logo, so a lower case character was selected. The logo typeface, Playfair, adds a flair to the logo, mimicking the shapes of the wings themselves.